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February 1, 2024

Season 18

Highlands Corporate Away Day

01. Highlands Corporate Away Day

Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.

1h 2min
February 1, 2024
Cheesecakes

02. Cheesecakes

It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.

58min
February 8, 2024
Virtual Escape Rooms

03. Virtual Escape Rooms

It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.

58min
February 15, 2024
Discount Buying

04. Discount Buying

It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardroom.

59min
February 22, 2024
Formula E

05. Formula E

Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.

58min
February 29, 2024
Cereal

06. Cereal

The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.

58min
March 7, 2024
Budapest Tourism

07. Budapest Tourism

Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.

58min
March 14, 2024
XBUS Advertising

08. XBUS Advertising

Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.

58min
March 21, 2024
TV Selling

09. TV Selling

The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.

59min
March 28, 2024
Vegan Alternative to Cheese

10. Vegan Alternative to Cheese

Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired.

58min
April 4, 2024
Interviews

11. Interviews

Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love.

58min
April 11, 2024
The Final & You’re Hired!

12. The Final & You’re Hired!

Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.

58min
April 18, 2024